Ever had someone go out of their way for you, or have you gone out of the way for someone else? Have you noticed the world of difference it makes? This post is inspired by two small events in my life over a 48 hour period.
Help your client
On Saturday my partner and I were walking the dogs when we passed an elderly lady who was quite distressed, turns out her backdoor had slammed shut in the breeze. Bless her she was shaking like a leaf, but thankfully she could remember her daughter’s telephone number so we dialled the number and her daughter made her way with a spare key.
We later went back to the lady’s house after the dog walk and made sure she was ok. As the elderly lady said to us, all to often when you ask for help in this day and age people look at you thinking “What do you want from me?”. She was really thankful that we stopped and made the small gesture of helping her contact her family rather than saying “Hey, we are too busy meeting someone and you’ll make us late.”
If you have a client that rings in distress, it might be the simplest of problems to you, but by you dropping everything and helping them in their hour of need, it can make all the difference to their day. There is of course the potential to build your trust further with them and word of mouth being spread of how helpful you are.
Times like this are the perfect opportunity for you to show your client why they picked you in the first place, or to even prove to a new potential customer that it was a good choice to pick you, from the hundreds of other businesses wanting their business.
Love and Attention
We all love and attention, and this leads me to my second event. Yesterday afternoon as I arrived at the train station platform to go to work, I decided to not get the train there waiting to travel to my destination. The sun was shining and I was early anyway, so I let that train go and sat by the railings catching up with my Twitter account @StuartWooster. Next thing I knew, a small cat (that you can see as this posts image) came and said hello to me. I had grown up as a child with cats and quite miss not having our Nancy around, so I made a fuss of him and he rolled over purring his heart away. I don’t know if the little fella realised it or not, but him paying me attention had in fact made my day. As they say, it is the small things in life that count!
When was the last time you said “Hey Jo, it was great working with you last year. I hope business is ok, what have you been getting up to?” That small gesture could open doors to further work and finding out how you may have helped them achieve what they set out to do.
Likewise make the effort to contact a client if you see them doing something wrong, or technically wrong that they may not have noticed. This isn’t to say give all your free time and doing their job for them, but caring and showing that you pay attention to their work.
I did this for a DJ I was following at my @iLoveTrance Twitter account. They had their settings set to private, so all their tweets were not seen by the general public. I pointed this out, asking if there was any reason for this and they simply did not realise. I hate to think how many people would of been put off from asking to follow, knowing they would have to be accepted first by the DJ, even though that was not his intention! You may already do this, I see many people point out a broken link on a website. If you are one of these people who do it from the goodness of your heart, then give yourself a pat on the back – it’s a good thing! 😉 Being genuine helpful person says a lot about a person’s character and reflects in their business.
Making A Difference
My girlfriend is always talking about how we should all look after each other a lot more. It is the story of old, where neighbours really looked after each other. I bet there are some communities out there that still do of course.
If you can incorporate that feeling in your business and marketing message, that you are there when needed and follow it through, then you would gain many supporters and future leads just by simply taking a little time out of your working day.
Do you have any small gesture stories? Please share them below!